Responsive session 2 - important questions to ask yourself.

When reading into a brief to look if it's a brief worth putting your time and effort into, it's useful to ask yourself these questions:

Regarding session 1:

• What problem(s) are identified by the brief 
• What is the brief asking you to do about it/them?
• What is the brief trying to achieve?
• Who will benefit?
• What is the message?
• Who is the audience?
• How will the message be delivered?
• Can you foresee any problems in responding to the brief?

Regarding session 2:

• Who is the audience?
• Who should the audience be?
• Who could the audience be? (alternative potential)
• Why ar they your audience? Why is it appropriate?
• What does this audience do?
• Where do they go?
• What do they buy?
• What do they want to be? (Important! apparently)

While reading the brief, look for these points to identify the brief better:

• 5 most important words
• 5 most important considerations
• 5 related products
• 5 related places

Further things to ask yourself:

• I intend to produce...
• The content will focus on: (themes, texts, concepts)
• I will be aiming to communicate (specific messages, ideas, moods)
• To an audience (characteristics) 
• The problems I aim to solve are:
• In order to solve these problems I will:
• I will be aiming to communicate (identify three specific messages, ideas, moods etc):
• To an audience of: (Name three characteristics)