I only chose two because I was only really interested in two of them. At first I selected five that sort of caught my attention, but after going through them again I found out I only felt something for these two and couldn't find motivation and interest for a third one.
First: Propercorn
They're a young brand and it seems like they're not very well known yet selling only 13 million packs of popcorn over a course of three years. (Is that a lot? It doesn't feel like a lot.)
What is the brief asking you to do about it/them?
They ask me to bring their product to life so more people will know about the product, and that it's better for your health than regular popcorn is.
What is the brief trying to achieve?
They want to bring to life their ethos of 'done properly' to the costumer. Bring the product to life, ignite higher sales and realisation that popcorn isn't necessarily bad for you.
Who will benefit?
Probably the company itself the most. Proper advertising will result in higher sales and more recognition. But I guess it's a plus for the costumer as well, popcorn that's sort of better for you than regular? win/win.
Probably the company itself the most. Proper advertising will result in higher sales and more recognition. But I guess it's a plus for the costumer as well, popcorn that's sort of better for you than regular? win/win.
What is the message?
The popcorn is guilt-free. It's low in calories, high in fibre and gluten free. Available in 5 different flavours they want to show that popcorn can be done properly as well and it doesn't have to be bad for you, but for instance a nice snack on the go. They want to consider the daily touch points of life and make the costumer connect with these moments, igniting a memorable burst of the brand and beliefs.
Who is the audience?
Opinion formers, young professionals, 20-35 year olds. They are; time-poor, urban, health conscious, culturally savvy and have an appreciation of the arts. The packaging naturally appeals more to women but the company isn't driven by this statistic.
How will the message be delivered?
This is open to my own interpretation. They're looking for a way to bring it to life. As an animator I have the possibility to get their message across through animation. Animating their designs for example: truly bringing it to life.
Can you foresee any problems in responding to the brief?
So far none yet.
Britvic - J2O
What problem(s) are identified by the brief
The drink is consumed mostly by kids under the age of 16 and they want to get rid of the immature image (the artwork design is not seen as 'adult') and appeal more to the older generation.
The drink is consumed mostly by kids under the age of 16 and they want to get rid of the immature image (the artwork design is not seen as 'adult') and appeal more to the older generation.
What is the brief asking you to do about it/them?
Redesign the logo while still containing the message that the drink consists of 2 blended fruits and showing that it's a drink with a fun, expressive, unpretentious and playful personality.
Redesign the logo while still containing the message that the drink consists of 2 blended fruits and showing that it's a drink with a fun, expressive, unpretentious and playful personality.
What is the brief trying to achieve?
Achieve a bigger market through new and fresh designs to extend back to their original audience, not only kids but grown ups as well.
Achieve a bigger market through new and fresh designs to extend back to their original audience, not only kids but grown ups as well.
Who will benefit?
Mostly the company itself. Probably.
Mostly the company itself. Probably.
What is the message?
That the drink isn't meant for children, and it's a sophisticated drink to have while you're out with your friends without feeling frowned upon for drinking it.
Who is the audience?
25-35 year old men and women. Grown up, confident, have an established social network and feel relaxed with those around them. People who are also likely to prefer a fresh drink as this over an alcoholic beverage.
25-35 year old men and women. Grown up, confident, have an established social network and feel relaxed with those around them. People who are also likely to prefer a fresh drink as this over an alcoholic beverage.
How will the message be delivered?
Through the new designs that are supposed to appeal to the larger audience, not cheap looking, sophisticated, suited not for children only.
Through the new designs that are supposed to appeal to the larger audience, not cheap looking, sophisticated, suited not for children only.
Can you foresee any problems in responding to the brief?
None so far.
No comments:
Post a Comment