Thursday 27 November 2014

About LoopdeLoop

LoopdeLoop is a bimonthly animation challenge. Animators all over the world are invited to create an animation following the set theme for the two months. It started as a monthly challenge, but over time the themes were stretched out over two months. Probably to provide artists with more time to produce their animations.

It started with the Animation Club's Secret Handshake event. These screenings were a monthly animation night organised by Sarah Phillips and hosted by James Hazelden. It was for both professional and students an opportunity to experiment with skills and to show their skills in front of a live audience.

LoopdeLoop was the follow-up of Secret Handshake, providing opportunities to not only create short animations to a set theme, but to network internationally through their blog as well. LoopdeLoop hopes to connect independent animators this way.
Instead of creating a complete animation which can turn out into great projects, they opted to show short animated loops instead. The reason is to make creative work for these projects more fun and achievable. Because it's not a big project it's also less intimidating because there's no need for a full animated narrative.
Now I am not saying these loops are easy as cake to make. Of course it's still a challenge to create an animated loop, because you are forced to put your idea into a tiny shell and put a lot of effort into making the short sequence. When executed well, you are left with a loop that consists of an engaging sequence, flowing nicely and inviting to be watched over and over again.

The entries to the contest are uploaded continuously to the blog, so the site is full of new content every time to vote for. Upon reaching the deadline, the committee will choose a few finalists based on their quality and popularity on the blog. The audience attending the screening can choose a winner from these chosen loops. Winners and followups are featured on the website until the next deadline and receive a price.


At the end of September LoopdeLoop set up a funding event on indiegogo.com to keep it all free. Since LoopdeLoop is a growing concept, more people are getting involved to keep it all alive and kicking. Money is needed for the screenings, legal inquiries and other things like website hosting.


The theme mostly consist of one word or concept, leaving plenty of room for own interpretation. Since the theme is so general, All kinds of animations are possible, as long as it's connected to the theme in some way or sense.


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