Upon accepting a live brief, always read it through and put together a project proposal. In this proposal you set clear aims and objectives that you see fit and possible in the time given, for it to make a fair trade between artist and client.
Things to consider:
- Set clear aims and objectives
- Be SMART (Specific, Measurable, Achievable, Realistic, Time Conscious)
- Use words from the brief
- Justify the need for your proposal
- Describe your audience
- Describe your motivations
- Consider the reader
- Eliminate vagueness
- Visualise the ending
- Assume nothing
Brief title: Propercorn
Brief:
Create a piece of communication or campaign that engages the consumer with the product. Get them notified that this isn't just your regular popcorn. Bring the already living product more to life through their designs.
Product:
Popcorn, 5 flavours of it. They are quite distinctive flavours, not very common on the market.
Tone of voice:
Simple designs, colourful (the soft colours with the black and white illustrations), Illustrative, fun.
Audience:
Consumers who love popcorn and who are trend-conscious. Maybe people who love the product and want to invest in the brand as well.
Context:
Commercials for TV/internet (like ads for youtube), popup or sidebar ads for internet pages.
Additional information/considerations
Where to place the deliverables? (animation?) Screen on tv? Place on the internet (A lot of creatives are a lot on the internet.)
Key area is that they are a lot in-store located, how to incorporate this?
Mandatory Requirements
Faithful to brand
Encouraging awareness
Commercially viable
Propercorn logo is free to incorporate
Mandatory Requirements
Faithful to brand
Encouraging awareness
Commercially viable
Propercorn logo is free to incorporate
Deliverables
Illustrations that fit the design
Storyboards
Animation (if the time allows it)
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